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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

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How to Optimize the Top of the Funnel with Content for Travel & Tourism

Parse.ly

Table of Contents. Understand content marketing for top of the funnel. Incorporate multiple channels in marketing funnel stages. Build successful marketing funnel stages. When we talk about The Content Marketer’s Funnel , lead generation gets a lot of attention.

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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce Marketing Cloud

Shoppers are finding you through your social channels , search engines , and paid media campaigns. With the right CRO strategies, you can create engaging customer experiences, earn loyalty, and increase your revenue. It can also depend on what marketing objective you want to achieve. The challenge?

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Brand awareness: A marketer’s guide

Liveintent

Brand awareness should be a top priority for marketers. With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. In the face of the pandemic and economic instability, consumers are shifting their loyalties and switching brands. Why is brand awareness important?

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Retention Marketing: How To Win Back Your Existing Customers

CoSchedule

Many marketers focus on high-volume channels like Facebook, TikTok, and Google. This short-sighted approach neglects high-value opportunities like retention marketing. To improve the effectiveness of your marketing efforts, consider fostering customer loyalty with a renewed retention strategy. table of contents].

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How To Pull Your Cold Website Visitors Into Your Sales Funnel

DivvyHQ

Most companies today deploy a mix of paid advertising and organic content tactics to drive traffic, engagement and revenue through digital channels. But what about the hundreds or thousands (depending on your market size) of anonymous, cold website visitors that also click on one of your ads to learn more about your company?