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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

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Brand awareness: A marketer’s guide

Liveintent

Brand awareness should be a top priority for marketers. With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Instead of just prioritizing price and quality, they’re also considering brand values and customer-centric services. Let’s get started.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Much of the challenge stems from the engagement mid funnel is often seperated from point of conversion. data above).

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SEO Writing Hacks to Boost Your Social Media

Scoop.it

In the digital age, marketers, small business owners, and entrepreneurs often ask one question about social media: “how do I stand out from other accounts?” ” It’s no secret that social media is a powerful marketing tool. UGC marketing is a clever SEO strategy because posting it increases your engagement.

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Content Marketing for the Long Haul: Why You Don’t See Results Immediately

ClearVoice

“Why does content marketing take time to produce meaningful results?”. High-performing content marketing campaigns take a ton of effort so it’s no surprise why people are keen on finding that out. What content marketing is not. To avoid false assumptions about how content marketing works, you first need to know what it’s not.

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The Stages Of Building an Email Marketing Sales Funnel 

Mailmunch

Every email marketer has one goal: growing email lists and converting subscribers to customers. This goal is the reason you need to work on building a sales funnel that brings the best results. . Email marketing is still very influential for B2B or B2C conversions. Let’s start with the marketing funnels.