Salesforce Marketing Cloud

JANUARY 29, 2024

When you get a view of a subscriber’s past purchases, you can tailor content and create more precise messaging. If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. When your marketing platform features real-time personalization, it’s basically a personal assistant.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Convert

AUGUST 20, 2020

Behavioral targeting mines metrics like: Frequently visited pages Webpage Viewing times Clicks Web searches Transactions Purchase behaviors Length of session. Benefit #2: Higher CTR of Ads and Content. If you know how an audience engaged with content in the past, you can replicate these patterns for higher CTR. Now the fun part.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Valasys

JUNE 18, 2019

The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Work With Us 13 Display Advertising Trends to Keep an Eye On Display ads make up 12% of website traffic, making this a core advertising strategy for any marketer. Here are the trends you should keep an eye on this year. How is this affecting the marketing industry?

Display 52

Display Advertisements Advertising Trends 52

Single Grain

MAY 16, 2023

Here are the top 11 native advertising trends to keep an eye on for this year and beyond. The average CTR of native ads is 8.8X They can decide where their ads are placed and track demographics to ensure that they appear in front of the right audience. Work With Us What Is Native Advertising?

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Convert

SEPTEMBER 8, 2021

Multivariate testing or MVT allows us to test multiple things on the same page all at once, while also tracking each of those changes and how they affect the result. The test will run and tell you which variation of that ad gets the highest CTR. Click on the ‘eye icon’ next to each page to see a preview of it and test the links work.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Martech Advisor

FEBRUARY 25, 2020

Marketers have shelved questionable techniques such as black-hat SEO, deceptive advertising, mass emails, and content scraping, to avoid legal consequences (GDPR, CCPA, etc.) You can also define segments based on their interests, purchase patterns, and product usage. Allows You to Track the ROI Accurately.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145