Navigate the Channel

JULY 12, 2023

But many marketers focus on the wrong metrics to gauge the success of their email campaigns.” Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Binary Demand

APRIL 19, 2024

Take a moment to understand the metrics available to you for these campaigns. Email audience trend Every email campaign strives to attract subscribers, but it’s natural for subscriber numbers to fluctuate, possibly declining over time. These fluctuations may stem from concerns about data privacy.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. Click-through rate (CTR). These are known as assisted conversions and still have great value.

Email Marketing 102

Email Marketing Click Rate Open Rate CTR 102

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 105

Deliverability CAN-SPAM Privacy Protection Churn Rate 105

Porch Group Media

NOVEMBER 10, 2022

A/B testing can increase your email marketing ROI by as much as 37%. 59% of respondents say marketing emails influence their purchase decisions and 80% of business professionals believe that email marketing increases customer retention. Let us help rock your email campaigns in 2023.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. However, there are some baseline KPIs that almost every email marketer should be using. The click-through rate is the percentage of clicks once an email is opened. Click-through rate.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Litmus

JULY 20, 2021

Fewer than a fifth (17%) measure their email marketing return on investment (ROI). Brands using third-party analytics tools are much more likely to measure monetary value from their email campaigns like revenue per subscriber, LTV, and ROI. Email read rate or read time. Click-through rate (CTR).

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137