Martech

SEPTEMBER 24, 2021

Firmographic data: Provides quantitative business information, including vertical market, company size and number of locations, number of employees, annual revenue and growth. Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors. Enhanced customer experiences.

Account Based Marketing 118

Account Based Marketing Enterprise Management Paid Content Work Management 118

PureB2B

MAY 30, 2022

It’s the means of analysing statistical data, produced by a population or group, based on their ownership and usage of technology. It is a class of market segmentation such as Demographics and Firmographics. Technographic data is a means to understanding a company’s technology stack. Which tools and applications?

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

SalesIntel

MARCH 22, 2023

Firmographic data can be used to segment your audience based on their specific business needs and challenges. By combining technographic and firmographic data with other types of data such as demographic and psychographic data, you can create highly targeted audience segments more likely to be receptive to your marketing messages.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Valasys

AUGUST 12, 2019

The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects. Assimilate the intent Data for Targeting : . Using Intent Data With Content Strategy : .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

OCTOBER 11, 2019

The entire process of Account-Based Selling or ABS is based on targeting “accounts” focused on quality over quantity. Why B2B Brands Need to Focus on Account-Based Sales Development (ABSD) or Account-Based Selling. Some companies sell to lots of small & mid-sized customers as well as to the big enterprises.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Zoominfo

MARCH 28, 2022

This comes in two flavors: firmographics and psychographics. This data is fundamental to communicating well with prospects and supporting critical go-to-market functions, such as audience segmentation , territory planning , and lead routing. “What’s difficult, and where most fall off, is psychographics.

Ideal Customer Profiles 100

Ideal Customer Profiles Psychographics Zoominfo Tools 100

SalesIntel

APRIL 16, 2021

Psychographic. Demographic. They can also help identify upselling and cross-selling opportunities with existing customers by anticipating their current and future business needs. Psychographic customer segmentation. Psychographic customer segmentation can help you: Identify customer pain points and address them.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80