Remove custom-implementation
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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Common features of a CRM system. Business Goal.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. They were very in sync and collaborative and having them there prevents a large “translation&# effort from what we learned and decided to the partners who will ultimately help them implement. Lots of diverse versions of this.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

How do you shift the focus from you or your company to your prospects and customers? Customize them to suit your particular product line, which makes it much easier to specify and buy your valves. Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Sessions start October 5.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Social Media is optional It doesn’t matter what the demographics of your customers are. Your customers and prospects are talking about you online. Be where your customers are.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage.

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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

Read on for insights from Vanessa, and Eric’s Social Media Stat of the Week (this week: 27% of people go through other channels before calling customer service lines). The RSS feed is: [link]. To keep it out of the hands of… Eric : Yeah, now Google and Twitter can’t buy it. Listen Now. Jay : Yeah, exactly.