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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. How do you build your library of relevant lead nurturing content? Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.

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How to Create an Effective Social Media Content Strategy

Valasys

Deploy the following strategies: Keep you Social Media Marketing Goals S.M.A.R.T – Specific, Measurable, Attainable, Relevant, Time-bound. You should analyze the performance of your social media content and blog posts over a period of time. (alt – primary goals of social media content).

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The Sharpest B2B Social Media Monitoring Tools in the Shed - Part II

MLT Creative

In my last blog , I explained how to pull together an effective social media strategy; now it’s time to check out the tools you’ll need to monitor your efforts. Over the next couple of blogs, I’ll look at some of the more popular social media monitoring tools, and how they can benefit your company. relevance?).

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

If so, Halliburton attacks the problem in a relevant COP. Blogs and Wikis in the Business World. Run Desktop and CRM Applications Side by Side with Salesforce & Google. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |.

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Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business

Hubspot

Recipe for This Conversion O pportunity: Set up a Twitter search for a relevant keyword. As you find relevant tweets, use those to narrow down your search terms. Direct them to a blog article or, ideally, a piece of educational content behind a lead conversion form. Don''t try to sell them. Turn a Lead Into a Customer.

Twitter 28
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11 corporate communications tools to boost team performance

Sprout Social

Company Intranet or wiki tools. These tools might include: Marketing tools (think: social, CRM, email). From internal docs and policies to reference pages and wikis, Confluence represents a sort of “home base” for teams to refer to. Team chat tools. Video conferencing tools. Confluence.