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Building a future-ready marketing operations team

Martech

Having individuals on your staff who are familiar with digital marketing trends and platforms, including social media, SEO (search engine optimization), SEM (search engine marketing), PPC (pay-per-click), email marketing, and content marketing is an essential team component.

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The Lead Generation Strategy Guide

Zoominfo

Leads don’t just magically appear in a company’s CRM (though, that would be nice!). There are a host of ways that sales and marketing professionals can attract potential customers, with some tactics that undoubtedly work better than others. Customer Relationship Management (CRM). Marketing Automation Platform (MAP).

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The Lead Generation Strategy Guide

Zoominfo

B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!). There are a host of ways that sales and marketing professionals can attract potential customers, with some tactics that undoubtedly work better than others.

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Keeping Up with KoMarketing: Team Updates, Events & More

KoMarketing Associates

The international market is becoming more and more important for businesses, particularly those online, and we are looking forward to bringing some of our international SEO expertise to the show. SMX East once again takes NYC by storm this October with over 50 sessions related to SEO, SEM, and social media. Headed to the DMA?

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10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

Hinge Marketing

Search engine marketing (SEM), on the other hand, often can be more expensive and harder to target for professional services’ purposes. It brings together all of your online marketing channels into one centralized system for creating, managing, and measuring programs and campaigns.

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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” 3 SEM Facts. Agencies do SEM better. MediaPost ).