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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is about Marketing Automation.

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Marketing Automation vs Sales Automation

Oktopost

It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations. What is Marketing Automation? Marketing Automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Are you looking for the best lead generation tools to grow your business? And just like any tough job, lead generation requires the right tools–even for professional marketers. And just like any tough job, lead generation requires the right tools–even for professional marketers.

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. ” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit.

Research 352
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How to prepare for the GPT age in CRM and email

Martech

What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. In March, Salesforce announced its foray into generative AI for CRM, Einstein GPT. That’s not for lack of technology.

CRM 98
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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

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Top 10 Best Email Deliverability Software Systems for 2021

Valasys

You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog. What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems? c) The best-in-class email deliverability software provides built-in email encryption features.