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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is about Marketing Automation.

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. ” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit.

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Importance of Marketing Automation Software for Businesses

Valasys

Marketing automation relates to the system whose purpose is performing marketing actions by avoiding physical effort. This software educates prospects using useful or personalized content. The importance of marketing automation is vast in the present marketing industry. Lead Management. Time-Saving.

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The Benefits of Hiring a Marketing Automation Consultant

BenchmarkONE

Chances are you use marketing automation, or are planning on using marketing automation in the near future. Emailmonday’s Ultimate Marketing Automation Stats found that, on average, 51% of companies are currently using marketing automation, with more than half of B2B companies (58%) planning to adopt the technology.

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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

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Top 10 Best Email Deliverability Software Systems for 2021

Valasys

You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog. What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems? d) Help constantly optimize & improve your email marketing program.

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The Best AWeber Alternatives for Small Businesses (Compared)

Optinmonster

AWeber has become one of the most popular email service providers (ESPs) on the market. But like all marketing tools, it may be lacking key features that your business is looking for. When you’re looking for an email service provider, you may think they’re all “pretty much the same.”