The Step-by-Step Guide to Sales-Marketing Alignment for B2B
Marketing Insider Group
AUGUST 18, 2020
Your communication tools, CRM and VPs of Sales and Marketing will serve as your command center. While the goal-setting process is being reviewed, it’s also the best time to revisit your choice of CRM. Whatever feedback is received by either team should immediately go into the CRM with the appropriate notes. the lead score.
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