What's it take to generate leads that fuel your forecast?
ViewPoint
FEBRUARY 23, 2018
What is a lead? That’s not where their skills lay, it’s not what they’re getting paid for. What’s it take to generate a volume of real leads, the ones you really need? Before addressing that question, let me ask another. Is it the name on a list you bought from a content aggregator for $23? They’re ready.
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