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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward.

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The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

Adobe Experience Cloud Blog

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Now you have two Anns in your CRM! as a hypothetical example.

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What Are Digital Sales Rooms?

B2B Digital Marketer

B2B Digital Marketer What Are Digital Sales Rooms? As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. In this episode, you’ll learn: The definition and purpose of digital sales rooms.

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Can Small Businesses (Really) Use AI for Marketing?

Marketing Insider Group

In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts. But before you buy a ticket for the AI train, it’s important to understand both the benefits and limitations of using AI for small business marketing. Privacy and ownership.

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Integrating marketing with technology: Best of the MarTech Bot

Martech

I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Prompt How should marketing integrate with technology efforts? An open system allows marketers to make decisions based on how they work, enhancing and expanding marketing strategy and creativity.

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What is call analytics and how does it deliver key insights to marketers?

Martech

These signals can also include the length of time a caller speaks versus how long the sales rep speaks. The results can be used immediately to help sales reps on the call by using whisper messages heard through the rep’s headset to influence call outcomes. Sales rep coaching/evaluation. Data privacy compliance.

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Building a future-ready marketing operations team

Martech

She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. The content for the new product line needed revamping, and sales were carping about the lack of leads. What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically?