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Ana Mourão: Spotlight on the expert

Martech

For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. She is currently global customer CRM senior manager and CDP advisor. This is something else that may differentiate us from other companies. Q: You studied in São Paulo. Europe and Asia.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

But there was initial skepticism about whether it was a legitimately separate category or just another name for existing technologies such as CRM, data warehouses or DMPs. Most recently, we’re seeing CDPs in education, healthcare, and government applications. The concept itself was easy to grasp (“all customer data in one place”).

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Top 50 Global Thought Leaders and Influencers on Business Continuity 2024

Thinkers360

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Javnyuy Joybert Score: 54.69 26 Karen Hardy, Ed.D

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Your 3-Minute Guide to the TrailblazerDX 2023 Quests

Salesforce Marketing Cloud

TrailblazerDX ’23 Einstein GPT Salesforce launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale. TrailblazerDX ’23 Slack Maximize your work with the next-generation productivity platform.

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Top 50 Global Thought Leaders and Influencers on Security 2024

Thinkers360

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Campbell, CBCP, CPP® Score: 31.39 Score: 30.36

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3 Building Blocks of Personalization in Account Based Marketing

Marketing Insider Group

Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. Use a CRM that is closely aligned with your ABM process and sales model. Integrated and intelligent CRM.

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The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. And then happily market it as a competitive differentiator. A few years ago, I described the above model of four layers of integrations — data, workflow, UI/UX, and governance.