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Revolutionizing Publishing With First-Party Data and AI

RebelMouse

Leveraging OpenAI and Google Vertex AI, we have become expert AI integrators. Additionally, we harness psychographic data that complements both direct sales and programmatic efforts. This powerful combination not only enhances revenue on the initial user visit, but also leads to substantial increases in CPM upon return visits.

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Revolutionizing Publishing With First-Party Data and AI

RebelMouse

Leveraging OpenAI and Google Vertex AI, we have become expert AI integrators. Additionally, we harness psychographic data that complements both direct sales and programmatic efforts. This powerful combination not only enhances revenue on the initial user visit, but also leads to substantial increases in CPM upon return visits.

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Why we care about adtech: The complete guide

Martech

This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). Google is the leading collector of user data.

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8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

Like how Sprout links campaign performance with Google Analytics so you can analyze link clicks, total new users and other conversion metrics at the post level. Key features: Influencer analysis Fake influencer tool Influencer comparisons Influencer lookalike audiences Engagement rate calculator CPM calculator Engagement metrics 6.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Ad targeting describes the process of displaying ads to a specific group of people based on demographic, geographical, psychographic, behavioral, or other data. Google search ad placements, among others, require a careful bidding strategy. CPM is used as a standard measure for buying display ads. What is Ad Targeting?

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Making Sense of Marketing Acronyms: Part 1

Bluetext

CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! GA (Google Analytics) A web analytics service offered by Google to track and report on your website traffic. ICP (Ideal Customer Profile) A detailed description of your dream customer, including demographics and psychographics.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

As a Google Premier Partner, Single Grain has years of experience running successful Google Ads campaigns across nearly every industry. Lounge Lizard has extensive experience managing Google Search, Bing Search, Google Display, LinkedIn, Facebook, Amazon, and Google Shopping Feed Ads. Top Clients: Canon.