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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

The airline and hospitality industries are facing serious challenges at the moment, but at the same time this changing business climate presents unique opportunities for brands focused on other verticals. In certain instances, CPMs have decreased by as much as 15% of the normal clearing price.

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Affiliate World Bangkok ‘22: 8 Sessions You Shouldn’t Miss

Outbrain

Come and listen to the top native experts who will discuss how to choose the right tactics to test new verticals and products, and common mistakes affiliates make when searching for a new product. How to Increase Your Payouts by 100% by Avoiding Saturated Lead Generation Verticals. He’ll give you examples and metrics.

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[Publisher Series] Revenue Optimization, Part II: Optimizing Existing Revenue Sources + RPMs

Outbrain

New Advertisers: Even despite surges in traffic, advertisers were, of course, weary in taking on new direct buys, especially given budgetary constraints for many hurt verticals. Lower CPM floors with each demand partner to increase fill rates. This approach not only generated revenue, but kept fill rates healthy across all pages.

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The Complete Beginner’s Guide to TikTok for Business

Vidyard

The aspect ratio for a TikTok is 9:16—pretty much the vertical default for smartphones. As a mobile app, TikTok was built for vertical video. Orientation: Vertical. Orientation: Vertical. Orientation: Vertical. ##thatssotiktok ##newspaper ? Kazoo Wild West standoff – washingtonpost. TikTok Video Size.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

For starters, you’ll need to embrace Google’s vertical video ads. With 90% of consumers watching videos on their mobile devices, square and vertical ads just make sense. Plus, vertical ads work nicely as Instagram Stories. Next, enter an ad group name and enter your target CPM bid. What Is a UTM Code?

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How This Ecommerce Store Doubled Its Revenue Using Our Facebook Ads Advice

Single Grain

As you can see in the screenshot below, the simpler ad (the top example) had a much lower CPM than the more elaborate post (the bottom example): Book My Free Facebook Ads Consultation . Here are a few tips to keep in mind: Vertical videos are get 6-9X more engagement than square videos and 13.8% How You Can Execute This.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cookie – a piece of data sent from a website and stored in a user’s browser that tracks browsing behaviour and stores information, such User preference of vertical (Marketing, IT, HR etc). Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. This is how publishers collect information on visitors to sell advertising.