Remove Cable Remove CPM Remove Event Remove Verticals
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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

The airline and hospitality industries are facing serious challenges at the moment, but at the same time this changing business climate presents unique opportunities for brands focused on other verticals. In certain instances, CPMs have decreased by as much as 15% of the normal clearing price. CTV/OTT Inventory.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. You can upload videos in other aspect ratios, like the rather old school-looking 4:3 (used on older TVs) or new school-looking vertical video (taken with a smartphone). To Live Stream Events on YouTube: From the YouTube live stream dashboard.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

You can upload videos in other aspect ratios, like the rather old school-looking 4:3 (used on older TVs) or new school-looking vertical video (taken with a smartphone). Announce and promote your live stream just as you would any event to ensure it attracts an audience. The YouTube player aspect ratio is 16:9, known as widescreen.

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