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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. Do you have marketing campaigns focused on branding, awareness, reach or other upper funnel objectives?

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Why ABM Is Your Small Team's Secret Weapon

Hubspot

We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. In essence, account-based marketing is just a smarter way to do B2B marketing.

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. In this context, e-commerce marketers have no choice but to find new acquisition channels. Assets : Store and manage your events data, creatives, audiences, and catalog. For some, TikTok has been the answer to their prayers.

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7 Key Metrics to Help You Analyze Your Facebook Ad Results

Magisto

Return On Ad Spent (ROAS). That’s why advertising in the news feed on Facebook will have a higher CPM (cost per mille, or the cost for a thousand impression), than on the right hand column ad space. 2 Return On Ad Spent (ROAS). ROAS might not be a metric to look at if you are running an ad for email signups or lead acquisition.

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The Ultimate Guide to Creating a LinkedIn Ads Campaign in 2024

Single Grain

Solid Return on Ad Spend If you read our LinkedIn statistics post, you may recall that 58% of marketers say that this platform produces the best value with regards to Return on Ad Spend (ROAS). B2B Focused : LinkedIn is particularly effective for B2B marketing due to its professional user base.

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20 Benefits of Advertising via Online Channels

Single Grain

It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Digital marketing has become a pillar of practically every successful business by driving sales, sharing brand messaging, and creating a digital “home base” for relevant brands everywhere.

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How This Ecommerce Store Doubled Its Revenue Using Our Facebook Ads Advice

Single Grain

Here's how to calculate the Customer Lifetime Value : multiply the lifetime value (value of a sale times the number of transactions times the relevant customer retention period) by the profit margin: Then look at your current ROAS and continue to increase your spending until you see it starting to drop off significantly. Facebook Stories Ads.