Marketing Craftmanship

NOVEMBER 18, 2013

If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table. Despite PRSA’s best efforts, its APR designation does not carry the same weight as MD, JD, CPA, CFA, an MBA degree, or even a Six Sigma belt.

Public Relations 100

Public Relations Work Management PR Ethics 100

Thinkers360

MARCH 1, 2024

Hernan Huwyler, MBA CPA IE Law Shool Contact Prof. Hernan Huwyler, MBA CPA Score: 42.33 Angela Butts Chester Score: 48.50 11 Simon Gillett Contact Simon Gillett Score: 48.50 12 Yasser Ismail ARGAS – The Arabian Geophysical & Surveying Contact Yasser Ismail Score: 48.50 18 Annette Franz, CCXP CX Journey Inc.

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Hinge Marketing

NOVEMBER 12, 2015

Is it any wonder, then, that many CPA firms struggle to grow? SEE ALSO: The Future of CPA Marketing. The recommendations below represent the strategies used by the most successful firms — and they could form the foundation of a high-growth strategy for any CPA firm.

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48

Thinkers360

MARCH 16, 2024

Hernan Huwyler, MBA CPA IE Law Shool Contact Prof. Hernan Huwyler, MBA CPA Score: 33.72 Contact Wes Kussmaul Score: 34.60 15 Ahmed Mohamed Rafik Dynamics 365 Lifestyle Contact Ahmed Mohamed Rafik Score: 34.38 16 Lee Atchison Atchison Technology LLC Contact Lee Atchison Score: 34.38 23 George Platsis Contact George Platsis Score: 31.75

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Brandpoint

MAY 9, 2019

This award recognizes Jollie’s “outstanding leadership and contributions to the profession of public relations,” as well as the amount of time he has “volunteered toward making our community better.” This distinguishes one PR professional from another by adding an extra layer of credibility.

PR 110

PR Public Relations CPA Cost per Acquisition 110

Stevens & Tate

MARCH 2, 2020

The bid simulator has only been available for manual and Target CPA bidding. The Advantages of Using Public Relations in Your Marketing Strategy . As most know, when it comes to marketing strategy, public relations plays a key role in getting the word out.PR It’s now available for Target ROAS campaign.

Trends 59

Trends Planning Paid Search Agency ROAS 59

Marketing Craftmanship

JANUARY 16, 2013

For example, a 25-person CPA firm with an emerging practice among medium-size, privately held businesses sought to add a pharmaceutical company to its client list. B2B firms can avoid the pitfalls of tactical soup by being selective in the type and volume of marketing tactics they apply.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100