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Blogger outreach is more PR than social media

Biznology

My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. The Quantum Mechanics of Blogger Outreach.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia).

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Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points.

How to pitch a blogger

Biznology

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? Internet Marketing Organic Search Public Relations Abraham Harrison Blog Outreach Pitch public relations social media

Influencer marketing should not be about collecting influencers

Biznology

Successful influencer outreach is just the end result of building a real relationship over time. That’s why it’s easier to be a PR specialist than it is a generalist. Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing.

Book Review: Social Media Marketing

Webbiquity

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Wikis (Wikipedia, hundreds of specific topic-focused wikis). The smartest companies integrate social media tightly into other marketing and PR efforts.