Single Grain

APRIL 24, 2023

Their current strategy was generating website traffic but not new leads. However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. They partnered with us, PPC advertising experts , to accomplish Axure’s lead gen goals: We noticed various issues in their strategy.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Single Grain

DECEMBER 8, 2023

Solid Return on Ad Spend If you read our LinkedIn statistics post, you may recall that 58% of marketers say that this platform produces the best value with regards to Return on Ad Spend (ROAS). It’s an effective way to build your sales pipeline and generate qualified leads for your business.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Single Grain

DECEMBER 18, 2019

Automatic Placements : Instead of selecting your placements, Facebook will choose them for you, running your ads on Instagram, Audience Network, and Messenger as well as Facebook and optimizing for cost. It's available for the catalog sales, traffic, and conversions objectives.

Paid Search Agency 122

Paid Search Agency Facebook Trends Ads 122

Zoominfo

JULY 14, 2023

You may notice marketers at that company downloaded an eBook about creating a foolproof marketing plan. For example, let’s say people at a company are visiting high-intent pages on your website, such as product demo pages or pricing pages. In doing so, you’re creating a more personalized experience that speaks to the needs of that business.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Brandpoint

JUNE 24, 2021

CPL: Cost-per-Lead. Calculate how much it costs to secure a new lead by using a simple formula: marketing spend / total new leads = cost-per-lead (CPL). The CTA may be to download an e-book, read a blog post, visit a product page, sign up for a newsletter, etc.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

AUGUST 18, 2023

That formula looks like this: ROI = (Revenue – Cost of goods sold) / Cost of goods sold. Consider other goals, such as downloading a white paper or signing up for a free trial. Social Media Marketing ROI Social media marketing can be part of many strategies, such as a lead generation campaign.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

MAY 18, 2021

People should know why your lead magnet is different and what benefit they'll get from it. From filling out the form to downloading (or accessing) the lead magnet to using it, each step of the process must be straightforward and easy. Lead generation rate per channel. Cost per lead.

Paid Content 145

Paid Content Lead Ranking Top of Funnel Lead Scoring 145

LeadSquared

JUNE 22, 2021

After running more than 500 campaigns across different geographies, objectives, and formats, I have learned some techniques to improve their performance and ROAS. With the lead gen form, I have seen an almost 50% increase in the conversion rates. That is, this bidding strategy will help me get more leads for the same amount of money.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52