QuanticMind

NOVEMBER 1, 2018

For super high volume/ low-value conversions, we recommend using a ROAS threshold instead of conversions. For example: If 2X ROAS is your profitability threshold, then run this analysis for percentage of spend applied to keywords that are below 2X ROAS instead of percentage of spend applied to keywords without conversions.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

QuanticMind

MAY 11, 2018

Of course, search isn’t the only PPC vertical you can optimize for. Cost per click (CPC): How much are you willing to pay to get the attention of a member of your audience? That would be your ideal CPC. Over time you’ll identify what elements of your strategy deserve the most investment to improve your ROAS.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

QuanticMind

OCTOBER 24, 2017

Google ran an independent study with 140+ advertisers across multiple verticals. Geographic reporting – This tool was launched this year, and tracks, down to the ZIP code level, and tracks who is driving the most clicks. Like on Google Shopping, ads now appear on Bing image search, leading to an estimated click increase of +7% to +8%.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Go Beyond SEO

AUGUST 31, 2018

PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. They appear on one line at the top of the ad, separated by a vertical dash. Highly relevant extensions can lead to lower CPCs and a higher position on the page.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Go Beyond SEO

AUGUST 31, 2018

PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. They appear on one line at the top of the ad, separated by a vertical dash. Highly relevant extensions can lead to lower CPCs and a higher position on the page.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

PPC Keyword research tools: AdWords has a Keyword Planner for conducting keyword research providing search volume, cost per click and conversion estimates. They appear on one line at the top of the ad, separated by a vertical dash. Highly relevant extensions can lead to lower CPCs and a higher position on the page.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Single Grain

JULY 9, 2021

A segment that has enjoyed the benefits from native advertising is the e-commerce industry, which has seen incredible results from this relatively obscure channel. Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Step #2: Research Your Competitors. Upload your creatives (i.e.

Traffic 134

Traffic Acquisitions Advertisements Advertising 134