The Pros and Cons of Search vs. Display Ad Campaigns
BenchmarkONE
FEBRUARY 28, 2019
Arguably some of the most effective advertising happens right on a search engine results page (SERP). More conversions will occur when on the first SERP, as many searchers won’t venture past page one. Ads at the front of the SERP builds a real-time online presence even if the ad isn’t clicked on. But, they aren’t perfect.
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