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How To Optimize Your Landing Page For Better PPC

Unbounce

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Pssssst … Do you have a specific PPC-related question?

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The Ideal Skill Set for a Search Marketer [VIDEO]

Directive Agency

I was on Twitter and a lot of the people in the industry were discussing what they think is required to be great at SEO or do great paid search work or to just be a great search marketer in general. They’re active in the community so, in the search marketing world, the primary community is Twitter. Don’t miss a video!

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13 Bright Ideas for Running Smarter Retargeting Campaigns

Hubspot

Retargeting allows you to zero in on those 98% of visitors, giving them a second (and in some cases third, fourth, and fifth) chance to convert. Pixel-based retargeting is also available on Facebook and Twitter. They targeted everybody who visited the website and then excluded those who had already read the study.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Include a section for white papers, case studies, and videos. B2C purchases typically involve one person while B2B decisions may involve half a dozen (or more) individuals – each performing their own research. Case studies. Case studies. ” Provide buyers with a wide range of helpful resources.

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12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

A successful ad campaign starts with a well-planned PPC strategy. But if you’re new to pay-per-click advertising, you may not know where to begin. In this guide, you will learn how to implement the top PPC strategies in your business. Work With Us What Is PPC Advertising? Let’s get started!

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

I’m sure that there are many of you who have heard (or perhaps personally believe) something similar. A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Case studies?

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. The Benefits of PPC Advertising. Why Do You Need a PPC Management Agency? How to Choose the Right PPC Company. How Much Do PPC Companies Charge? Let's begin.