Only 28% of B2B content marketers report having the technology they need
Martech
NOVEMBER 14, 2022
Only 28% of B2B content marketers say they have the technology they need, according to a new study. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year. Nearly half (48%) said their biggest challenge was problems with integrating/correlating data across multiple platforms.
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