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Only 28% of B2B content marketers report having the technology they need

Martech

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year. Nearly half (48%) said their biggest challenge was problems with integrating/correlating data across multiple platforms.

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4 Sales Team Weaknesses that Inhibit Revenue Growth

DiscoverOrg

To determine if a sales team’s strengths or weaknesses had any correlation with growth we compared the median growth rate at companies that scored poorly (ones or twos) against the median growth rate at companies that rated strongly (fours and fives). However, sales team weaknesses did correlate with lower growth rates.

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How to Leverage Sales Efficiency and Sales Effectiveness

Seismic

” – Peter Drucker, father of modern management theory. The 2015 MHO Best Practices Study reveals that “having a strategy and knowing the right things to do [is] a huge differentiator between top performers and others” Sales Efficiency and Sales Effectiveness – What Do They Mean? TimeTrade ).

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

Chances are also high you’ve come across The Marshmallow Test , The Bystander Effect , or The Stanford Prison Experiment — famously captivating studies to build hooks or arguments. Say you want case studies that illustrate how well-intended goals can drive unwanted behavior. ChatGPT understands that request better than Perplexity.

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8 Concerns Sales People Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. Expensive Pricing Of salespeople, 22% think that AI is expensive , while 28% of sales leaders reported AI tools had returned a negative ROI, according to a HubSpot study. As for the US, there is no federal privacy law yet.

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5 Ways to Ensure You’re Using Your Creatives Effectively

Navigate the Channel

In a 2016 article in The Atlantic magazine , cognitive scientist Scott Barry Kaufman zeroed in on this myth of neuroticism, addressing an opinion piece that cited “a study of advertising-industry employees showing that those working in creative roles tend to score significantly higher on neuroticism than employees in ‘noncreative roles.’

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How to Create a Successful Performance-Based MDF Program

Computer Market Research

There are endless strategies to fuel your distributor’s demand generation workflow, but a channel-marketing plan without a performance-based foundation, which relies on a measurable return-on-investment from the output of marketing activity, is destined to come up short. ROI metrics).