Only B2B

JULY 13, 2023

On the other hand, third-party intent data is obtained from external sources, offering a broader view of target audience behavior across various platforms and websites. Intent data plays a vital role in this phase by identifying and prioritizing leads based on their level of engagement and intent signals demonstrated during the event.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops.

Intent 108

Intent Account Based Marketing Bombora Intent Signal 108

Aberdeen

MAY 8, 2019

Improving sales enablement and contributing to your company’s pipeline starts with a set plan for intent signal scoring. 4 Main Categories for Intent Signal Scoring. Sales enablement won’t succeed if the MQLs you deliver aren’t actually on the path to making a purchase decision.

Intent Data 40

Intent Data Lead Ranking Intent Intent Signal 40

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Tighten Up Your TAM Part of the B2B lead generation process is getting to know the audience profiles and behaviors that correlate with sales — more on that in a little bit.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Aberdeen

FEBRUARY 20, 2019

Data visualizations can help us to see things in ways we otherwise wouldn’t, and to make connections we might not see without the correlation mapped out. Character sentiment data visualization is particularly interesting in the context of B2B applications of buyer intent data.

Intent Signal 40

Intent Signal Intent Data Buyer Intent Correlation 40

NetLine

APRIL 14, 2022

Simply knowing that eBooks are the most popular content type doesn’t shed light on whether eBook registrations (or any other format) directly correlate with greater buying intent. It’s also worth commenting on the connection between format “weight” and purchase intent. Newsletter. Analyst Report. On-Demand Webinar.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Aberdeen

APRIL 1, 2019

You spent significant time and money building up your email list and there seemed to be a direct correlation to the number you sent and the results your email marketing generated. Intent data helps you build out account profiles beyond the first-party information that’s in your CRM. Those days are long gone.

Intent Data 73

Intent Data Demand Generation Intent Demand 73