article thumbnail

Prioritize Digital or Customer Experience? Say “Yes” to Both

Salesforce Marketing Cloud

Companies want to deliver a seamless, connected, and personalized customer experience (CX). That’s where customers expect all their data to come together without friction. Nowhere is that more true than in the financial services industry, with 68% of customers saying they’ve elevated their digital expectations.

article thumbnail

How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Ask yourself: what problems are we solving— marketing problems, but also business problems? The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is social media all the market research you need?

Biznology

In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. One certainly needs to understand the basics of marketing to be successful in digital marketing. It is all about understanding customers and their wants, needs and values.

article thumbnail

7 Ways B2B Marketers Get Real Value from Predictive Analytics

Leadspace

A successful B2B marketing plan uses the power of predictive analytics for lead generation, to get more value from existing leads, determine which leads are most likely to convert, predict which customers are likely to churn, and more. David has more than thirty years experience as a marketer, consultant, author and analyst.

article thumbnail

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. Organic Growth Highlights. January 2017–June 2018.

article thumbnail

Survey Webinar Recap

GreenRope

It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.

article thumbnail

Survey Webinar Recap

GreenRope

It’s having your customer’s feedback. Understanding the value of your customer’s feedback and utilizing their opinions for your improvement will best ensure that you meet their needs. As a customer-centered brand, GreenRope is dedicated to spreading this method and providing the necessary tools to help.