Remove Correlation Remove CTR Remove Custom Publishing Remove Link Building
article thumbnail

Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

The objective of marketing is to attract, engage, convert, and retain customers. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. These focuses are in alignment with how customer needs change and other disruptions.

article thumbnail

Click-Through-Rate: How to Improve CTR

seo.co

Hmm, you say to yourself as you read: customized baby shoes that are made within 24 hours? If you’re using WordPress, most of the SEO plugins will give you the option for customized meta descriptions ( All in One SEO plugin , Yoast, and SEO Ultimate are a few of them). Does it entice you to click through? Of course not.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Leveraging Video Content Boosts Organic SEO

Valasys

Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time. A well-strategized video content boosts organic SEO as your prospective customers spend more time on your website.

article thumbnail

How We Went Viral: Promoting Content with Influencers, Ads & PR

BuzzSumo

Our Facebook and Twitter ads (with our ad spend and CTR). The results including traffic, shares and links (with screenshots). Gaining links from reference content. There is so much content published these days that it is difficult to stand out and get engagement. You cannot publish content and hope people will find it.

article thumbnail

Page-Level On-Site Optimization

seo.co

Your title tags are the bits of information Google uses to fill in the headline for sites in its SERPs (like “SEO.co: Link Building & Content Marketing Agency” in the screenshot below). For example, you might create a page for “custom picture frames,” or one for “emergency vet clinics.”

article thumbnail

SEO KPIs: Critical Key Performance Indicators for SEO Reporting

seo.co

Search ranking is a critical KPI since it directly correlates with the success of your digital marketing efforts. Everything from speed optimizations to high-quality content additions to developing an excellent social following to link building will help you improve your rankings. Organic Click-Through-Rate (CTR).

SEO 111
article thumbnail

Why Local Businesses Will Need Websites More than Ever in 2019

Moz

But that’s not the same as Google allowing Groupon to advertise at the top of your KP , or putting lead gen from Doordash and GrubHub front and center to nickel and dime you on your own customers’ orders. 65% of 1,411 surveyed marketers observe strong correlation between organic and local rank.” - Via Moz State of Local SEO Industry Report.