SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display
QuanticMind
OCTOBER 24, 2017
Using cross-channel metrics to measure store visits and sales. These extensions give more cross-channel reach to your ad listings. If a large number of new customers visit in a few days after a click, this metric will show a higher correlation than visits that take place months after a click. They are also available for display.
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