Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. million followers on Twitter? The reality is, there’s never been a level playing field. Fifty percent!

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media is Inexpensive False. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Martech

JULY 5, 2022

As email marketers, we know we need to personalize the messages we send to subscribers and customers. But what marketers often don’t understand, especially if they’re new to personalization, is that personalization is not an end in itself. Your objective is not to personalize your email campaigns and lifecycle messages.

Email Marketing 119

Email Marketing Planning Paid Search Agency Landing Pages 119

Outgrow

OCTOBER 10, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed TJ Macke for our monthly podcast – ‘ Marketer of the Month ’! About our guest: TJ Macke is the SVP of Strategy at Sapper Consulting , where he manages go-to-market initiatives, with a focus on developing new products and partnerships.

Lead Ranking 52

Lead Ranking Enterprise Management Marketing AI Work Management 52

Onalytica B2B

JULY 16, 2018

This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders. He is often being described as the ‘father’ of behaviour science in marketing, coming across as a fiercely intelligent and highly amusing speaker and commentator. One will never be blamed for this assumption.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. Organizations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates – MarketingProfs.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Hubspot

APRIL 8, 2019

It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. I’m @ajavuu on Twitter. Time for a lightning round of questions. What is Google Analytics? This alone can make the subscription fee worth it. It’s not cheap.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

markempa

MAY 19, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It was confirmed after two-years of research that the answer to this single question is the number one indicator and correlated directly to growth rates.

Lead Generation 120

Lead Generation Lead Ranking Lead Scoring Generation 120