Content Marketing Institute

AUGUST 31, 2023

Some generative AI tools also provide an SEO assist during the writing process or use your proprietary content to create derivate pieces. Karen McFarlane, chief marketing officer, LetterShop x KMC I’m particularly concerned about the legalities associated with AI on the copyright side and the privacy concerns.

Marketing AI 117

Marketing AI Content Marketing Planning Ethics 117

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Oktopost

JUNE 4, 2020

Clear and specific copyright, privacy and confidentiality clauses need to be included in this policy , as well as what company information can and cannot be shared. . Violating the privacy of a customer or another employee. You have marketing and PR and SEO and content departments to get the word out.

Social Media 146

Social Media Media Guidelines Privacy 146

Convince & Convert

JULY 21, 2010

Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. In other words put a copyright, all rights reserved on your content or the bottom of your blog. Companies must also uphold privacy laws.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. He called it “The Gobbledygook Manifesto.” Resources

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Online Marketing Institute

NOVEMBER 10, 2010

Non-existent or faulty SEO One of the first things I look for when talking with a prospective client is whether or not the website is optimized for search engines. Not understanding the importance of SEO is a huge mistake. And no, I don’t think social media is a replacement for SEO – but that’s another post.)

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Biznology

SEPTEMBER 12, 2012

Mike Moran asked a similar question on this blog two weeks ago: Are you turning your marketing into PR? As we look into our crystal ball, what do we see for digital marketing and PR? In his book, Martin asks: “Is combining PR and marketing a trend or is this just a coincidence?”. What is the future of digital marketing?

Public Relations 80

Public Relations PR Work Management Marketing Management 80