Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Still, the general point is the same: marketing and sales must cooperate more closely than ever.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

FEBRUARY 4, 2009

On the other hand, pricing starts at $199 per month for a 2 user system with pretty much all of their marketing features, and you’d be hard-pressed to spend more than $500 per month unless you want lots of users for non-marketing functions such as sales automation or order entry. I did publish a real review in July 2009.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

MAY 25, 2010

Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead. This is an excellent fit for Oracle in that Market2Lead is a sophisticated product that is best suited to large, demanding marketing operations. Those are presumably the firms in Oracle's target market.

Market2Lead 120

Market2Lead Buy Marketing Automation Services Eloqua 120

B2B Marketing Zone Posts

AUGUST 3, 2009

BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Geek Good Intentions: Case of the Missing Twitter Brand - B2B Marketing Savvy , July 21, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

DECEMBER 9, 2009

A B2B marketing message angle that could close sales. Top-10 Marketing Automation Blogs - LeadSloth , April 24, 2009. Social Media Tracking 101 - Marketing Genius Blog , October 20, 2009. How B2B Marketing Became Responsible For EVERYTHING (and how to reverse it) - B2B Conversations Now , August 14, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Hubspot

JANUARY 7, 2013

There's no doubt about this kind of lead nurturing's benefits: according to Econsultancy , 68% of marketers say personalization based on behavioral data has a high impact on ROI, and 74% say it has a high impact on engagement. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SnapApp

JUNE 5, 2018

High-performing B2B marketing and sales teams are constantly testing and adjusting the lead scoring criteria to ensure it correlates as closely as possible to conversion rates and buying behavior. Close leads faster : Market2Lead found nurtured leads have a 23% shorter sales cycle. Enter: interactive content.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

Increasing Pressure on Marketing But how do you ensure that all this happens at peak efficiency, you are meeting your goals, and providing solid quantifiable return on your marketing investment? Find out how to make landing pages work harder and increase conversion rates. With that understanding, you are ahead of the game.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40