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How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

Metadata

The problem is that these questions are all predicated on a giant assumption (and you know what they say about assumptions)—that you’re measuring your ad performance against the right metrics. You don’t want to measure just any metrics. You want to measure the right metrics.

SQO 52
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How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

Metadata

The problem is that these questions are all predicated on a giant assumption (and you know what they say about assumptions)—that you’re measuring your ad performance against the right metrics. You don’t want to measure just any metrics. You want to measure the right metrics.

SQO 52
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The Fundamental Metrics You Should Be Tracking to Improve Your Pipeline

Apollo

Results: This is the measurement of how well your targeting and messaging efforts have moved your accounts and prospects through your sales pipeline. Results are measured by whether or not meetings have been booked, how many SQOs you have, and how much revenue you have sourced. Some things to think about tracking, what’s your SQO conversion rate? Gary, therefore, wants to measure his Fundamental Metrics by tiers. open rate and a 17% call connected rate.

SQO 57
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When Is an Account Fully Penetrated?

Apollo

If an account isn’t “done” and remains unfinished, then there’s further action reps can take to get an account to the SQO Stage. To track Account Penetration , Gary measures a set of metrics for EACH of the accounts that his reps target. The three Account Penetration metrics that Gary measures are: The number of people in each account that match ProspectIT’s ICP. Gary’s team had a conversion rate for Tier 1 accounts of 20%.

SQO 66
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4 Fundamental Metrics to Improve Your Pipeline

Apollo

Results: This is the measurement of how well your targeting and messaging efforts have moved your accounts and prospects through your sales pipeline. Results are measured by whether or not meetings have been booked, how many SQOs you have, and how much revenue you have sourced. Some things to think about tracking, what’s your SQO conversion rate? Gary, therefore, wants to measure his Fundamental Metrics by tiers. open rate and a 17% call connected rate.

SQO 40
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When Is an Account Fully Penetrated?

Apollo

If an account isn’t “done” and remains unfinished, then there’s further action reps can take to get an account to the SQO Stage. To track Account Penetration , Gary measures a set of metrics for EACH of the accounts that his reps target. The three Account Penetration metrics that Gary measures are: The number of people in each account that match ProspectIT’s ICP. Gary’s team had a conversion rate for Tier 1 accounts of 20%.

SQO 40
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B2B Demand Generation Best Practices: 7 Critical Success Factors

DealSignal

Just like marketing, sales has very limited resources, mainly measured as selling time. Define and measure what success looks like First, it’s important to share goals and strategize from the start.

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B2B Demand Generation Best Practices: 7 Critical Success Factors

DealSignal

Just like marketing, sales has very limited resources, mainly measured as selling time. Define and measure what success looks like First, it’s important to share goals and strategize from the start.

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Forrester Report: The Birth Of The B2B Consumer

PathFactory

Fewer leads, more conversations. The secret to a healthier funnel is improve lead quality and the key to that is to create more relevant, engaging conversations. Buyers are bringing salespeople into the conversation a lot later than they used to, so it’s critical to provide prospects with enough of the information they’re looking for when and where they want it in order to educate them to the point of wanting to have a conversation with sales.

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Production-Marketing-Sales: Alignment 4.0

Exo B2B

Increase the conversion rate of sales (from 30% to 40% -Altman’s Landing); Measure a more accurate return on investment in marketing. Do these departments have (measurable) objectives in common? The first challenge often is to agree on the terms, steps and measurables to consider. SQL/SQO: Sales Qualified Lead-Opportunity: The SAL has reached the “closing” stage. What are the measurable commitments of sales to marketing and to customers?