Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. In fact, the ROI was so bad that I started asking myself whether my target audience of IT and security professionals even had active LinkedIn profiles. I was instantly hooked.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

DealSignal

JANUARY 20, 2023

Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. However, there is a solution to this problem, and it comes in the form of “hot leads”.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Learn from the Pros

MARCH 21, 2024

Enhanced Personalization – First-party data helps you understand customers’ preferences and needs way more than third-party data. This enables you to create personalized marketing campaigns that increase engagement and conversion. Customer data insights and a first-party data strategy are vital for successful marketing.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Bluetext

FEBRUARY 1, 2023

The name alone sounds strong, confident, and a surefire way to efficiently move customers through the sales funnel. Lead generation is the well-known start of the traditional marketing funnel, which typically transverses the customer through the attract, nurture, convert, close and delight stages.

Demand Generation Agencies 26

Demand Generation Agencies Demand Generation Lead Generation Top of Funnel 26

Optinmonster

NOVEMBER 10, 2022

You can get started with stunning templates and customize them using the drag-and-drop builder. OptinMonster lets you personalize these campaigns to make sure you’re showing the right optin form to the right person at just the right time in their customer journey. It’s currently sporting an awesome 26.09% conversion rate.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

PureB2B

JANUARY 3, 2022

Instead, try taking a more targeted approach by building custom audience profiles. Facebook has Custom Audiences , Twitter has Tailored Audiences , Google has Customer Match , and Amazon has Advertiser Audiences. As a result, marketers can double down on intent leads to make more efficient use of their advertising spend.

Impressions 62

Impressions Ads Lead Scoring Lead Ranking 62

LeadSquared

JUNE 22, 2021

This ad can help you reach customers who may be interested in learning more about your product/service. I am sure that a remarketing campaign based on this audience will help you generate high intent leads, assuming that your audience size is decent. Website Conversions. A) Your current ad has a good conversion rate.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52