our-team Conversion Rate Forrester Media Sales Management 
Only B2B
MARCH 27, 2024
B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Do all those website visitors and content downloads translate into sales conversations? Imagine your sales funnel as a pyramid.
Oktopost
APRIL 29, 2024
Social media channels provide organizations with a communication channel they can participate in directly. But being strategic about your brand’s activity on social media means not just figuring out when to post, what to post about, and how to get your team engaged. What is social intent data?
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Marketing Insider Group
AUGUST 30, 2021
The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. Our thinking can get off track in thinking about, “How do I get what I want?” So, we want to market and sell OUR solutions. The result?
Brandpoint
MAY 18, 2020
In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. The new reality is that sales and marketing are continuously and increasingly integrated.
Adobe Experience Cloud Blog
JULY 22, 2021
Last summer, my son and I set our sights on Snowmass Mountain. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. It’s a common goal to try to summit all 53. None are easy, but many are just long beautiful hikes. The same is true in marketing.
ANNUITAS
DECEMBER 11, 2023
But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end.
Marketing Insider Group
AUGUST 30, 2021
The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. Our thinking can get off track in thinking about, “How do I get what I want?” So, we want to market and sell OUR solutions. The result?
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