Remove Conversion Rate Remove Cost Per Click Remove CPM Remove SERP
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3 of the Best Pay-Per-Click Advertising Platforms for Law Firms 

Go Beyond SEO

Cost-effective: Compared to other advertising platforms, LinkedIn Ads can be a cost-effective option for law firms. This is because the platform offers a variety of bidding options, including cost-per-click (CPC) and cost-per-impression (CPM) , which can help law firms manage their advertising budget more effectively.

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3 of the Best Pay-Per-Click Advertising Platforms for Law Firms 

Go Beyond SEO

Cost-effective: Compared to other advertising platforms, LinkedIn Ads can be a cost-effective option for law firms. This is because the platform offers a variety of bidding options, including cost-per-click (CPC) and cost-per-impression (CPM) , which can help law firms manage their advertising budget more effectively.

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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.

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Best PPC Bidding Strategies for Beginners

Single Grain

If the focus is on driving high-value conversions, such as premium products or high-ticket services, this bidding strategy can help optimize bidding to prioritize and maximize the value of these conversions. By maximizing the number of clicks, this strategy can help advertisers achieve a lower average CPC.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

What is Conversion Rate? Conversion rate is an advertising metric equal to the percentage of users who convert. Conversion rates are calculated by dividing the number of conversions (such as purchases or form fills) by the number of views or visits, then converting to a percentage.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Dive Deeper: How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison) 2) They Use Accurate Targeting for Higher Conversion Rates with a Low Budget One of the best things about hiring a PPC consultant is that they analyze, optimize and find a way to deliver a higher conversion rate.

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

Finally, the approximate CPC in the last column is the keyword's estimated cost-per-click (CPC). Google averages out the cost of each of the clicks to your landing page from each ad, and uses this as the average CPC. Here you will not see any data until entering a max CPC and daily budget.

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