Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. However, as “native advertising,” Sponsored Updates can also generate 5x the engagement rate (including likes and shares).
How to Evaluate Demand Opportunities in 5 Steps
FEBRUARY 14, 2017
Simultaneously, there are tons of vendors and media that sell opportunities to drive that demand -- that could be ad buys on a cost per click (CPC) or cost per impression (CPM) basis, opportunities to participate in events/conferences where your audience will be, or a number of other possibilities.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
Businesses are using ad retargeting to increase brand awareness, influence purchase decision, and optimize sales conversion. the price you pay every time someone clicks on your ad). Note that CPM bidding is available for Display Network campaigns only.
How to Run LinkedIn Ad Campaigns: A Beginner's Guide
FEBRUARY 2, 2017
If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Click that button, and you'll be redirected to a site where you select what kind of ad you want to create.
5 Steps to Set Up, Launch, and Manage an Online Display Campaign
AUGUST 31, 2015
During the conversation it occurred to me how much the marketing landscape has changed over the past decade. Display ads are similar to paid search ads in the sense that you can buy them on a cost-per-click basis.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
CPA: Cost Per Action is a type of online advertising where the advertiser is charged based on a specific action. CPC: Cost Per Click is a type of online advertising where the advertiser is charged based on the number of times a visitor clicks on a link.
The ROI of Paid Social Media Ads
Modern B2B Marketing
OCTOBER 4, 2012
They are priced using a bid/auction system on a cost-per-engagement model, so we pay only when someone clicks, retweets, replies to, or favorites our tweet. You can pay for advertisements on a cost-per-click basis (CPC) or an impressions basis (CPM).
Strategies for a Successful Paid Search Campaign
FEBRUARY 6, 2013
This rate of websites being created makes it impossible for anyone to keep up with all of the information available. Paid Search is a marketing tactic that involves placing an advertisement for when, and only when, a user searches a specific keyword and clicks on the advertisement.
63 Digital Advertising Terms Every Marketer Should Know
AUGUST 17, 2015
Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. . The “bounce rate” expresses such visits as a percentage of the total visitor sessions, within a specific time frame.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Those who click on your ad who are interested in commercial electric tractors or private gas tractors will be eating up your budget, because they aren't part of your target audience. Theses tools also show you the popularity and average cost of each keyword.
Digital Marketing: The 7 Essential Channels
AUGUST 24, 2015
Image from Google’s page on responsive design (click the image to go there). Paid search operates on a pay-per-click model, where the advertiser pays only when someone clicks on their ad.