The Effective Marketer

JUNE 19, 2012

On the surface, content curation sounds like a great way to generate content with little to no time or effort. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. A guest post by Lior Levin.

Curation 100

Curation Copyright Peer-to-peer RSS 100

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

Marketing AI 122

Marketing AI Enterprise Management Paid Search Agency Work Management 122

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Convince & Convert

FEBRUARY 18, 2016

Since the early days of social media, ordinary people have been creating quality user-generated content. Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Users are waking up to these infringements and beginning to assert their own rights to their content.

User-Generated Content 105

User-Generated Content Generation Copyright Content 105

Scoop.it

MARCH 23, 2023

As a brand, you must properly curate your content to protect your customer from that condition. Content curation allows you to add your voice to the conversation and provide your audience with only the most valuable information. What is Content Curation?

Curation 108

Curation Ethics Copyright Content 108

ClearVoice

DECEMBER 19, 2019

As writers, how do we manifest such performance-driven content? This textbook journalism mainstay also serves the content marketing community well since we both strive to engage and educate our readers with thoughtful, trustworthy content. Society of Professional Journalists Code of Ethics. Identify sources clearly.

Copyright 94

Copyright Content Marketing Peer-to-peer Content 94

ClearVoice

SEPTEMBER 25, 2023

” That’s no small feat even for the ClearVoice service delivery team, which has honed a content production process from over a decade of experience producing hundreds of thousands of pieces of content. The same holds true in content marketing circles. Automating low-level tasks is just the beginning.

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

Sword and the Script | B2B

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Sprout Social

AUGUST 15, 2022

This is definitely one of TikTok’s quintessential dance trends, but creators use it for other types of content as well, like outfit of the day videos and vlogs. These lists exclude user-generated content, but you can use the other pages within the Creative Center to discover trends that aren’t driven by songs. @marcusreposooo.

AIDA 87

AIDA Viral Marketing Advertising Agencies Copyright 87

Scoop.it

MAY 3, 2022

Doritos’ #fanfriday is an excellent example of content curation — the practice of collating, editing, and sharing content produced by others. Brands use content curation across their social media and content marketing pieces, including through infographics, videos, and art created by others.

Curation 78

Curation Top of Funnel Marketing & Strategy Lead Scoring 78