SnapApp
SEPTEMBER 8, 2016
Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. The problem: There are some limitations on the content and copy of those PDFs, specifically for marketers.
Content Marketing Institute
MAY 24, 2018
Wouldn’t it be better to find new ways to bring people to the high-value content you’ve already created? All results were from content that we (and others) had already written. All results were from content that we (and others) had already written. Identify your best gated content piece(s) on this topic.
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Convince & Convert
OCTOBER 22, 2013
If your ideas are big, the content follows and everything falls in place. How can you manage risk in your content marketing? One challenge in making big content work is driving longevity through maintenance. How do you plan for upkeep and continuing to get value out of content for a long time?
Hubspot
JUNE 12, 2017
Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. 9 Exceptional B2B Content Marketing Examples.
Hubspot
AUGUST 16, 2015
This is a testament to both the quality of the product and the strength of its marketing. According to Adweek , the key to Lego's success has been the consistency in the brand's look and feel, coupled with the company's ability to adapt just enough to "change with the times and broaden its market.". A History of Lego Marketing.
Contently
MARCH 22, 2017
Welcome to the March edition of Ask a Content Guy, which we’re now renaming Ask a Content Strategist! It’s the same old column in which I answer your most pressing content marketing questions, except now with a name that makes a little more sense considering I’m not Bill Simmons. Jamie, London.
Content Standard
FEBRUARY 28, 2018
Once upon a time, all good web content lived on a company website. Over the years those non-sales sections of a website have been called many things—microsites, company blogs, content hubs—but the purpose has been constant. It was a few product pages probably viewed on Netscape, surrounded by 8-bit gifs to add “engagement.”
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