Convince & Convert

APRIL 29, 2015

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Email content is no longer locked in stone when you send it. When the book was published last fall, there were some definite signs of email heading in this direction. Navigation.

Microsite 164

Microsite Marketing Attribution Mobile Marketing Lock-In 164

Martech

MAY 2, 2022

They may have previously used WordPress for a personal site or blog, or had an external agency build a microsite for them on WordPress. ” “I can’t create microsites without IT intervention.” ” “The site’s structure is too locked down.” WordPress is not for everyone. This is crazy!

Enterprise Management 101

Enterprise Management CMS Development Microsite Marketing Management 101

SnapApp

SEPTEMBER 8, 2016

Now, let’s all pause for a second to think about how much more complicated life would be if you couldn’t send a locked file format that worked seamlessly across devices and systems. of PDFs living on the Internet. The problem: There are some limitations on the content and copy of those PDFs, specifically for marketers. The History of the PDF.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

PathFactory

JUNE 28, 2023

Our customers wanted a way to combine our PathFactory’s tried-and-true bingeable Target and Recommend Content Tracks with no-code, customizable, microsite-style, dynamically personalized templates. Things quickly went beyond ABM, so let’s get to the list! Send visitors to a templated experience built around the theme of the webinar.

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Content Marketing Institute

MAY 24, 2018

Wouldn’t it be better to find new ways to bring people to the high-value content you’ve already created? In this post, I break down a process used at Mention that brought us 5,000 leads in a day and 8,000 leads in the first week, plus links in major publications and plenty of buzz online. Repurpose plan in a nutshell. But first ….

Microsite 106

Microsite Content Advertising Agencies Lead Ranking 106

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Last week’s post looked at newer marketing automation systems that focused on small businesses. per month.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Hubspot

JUNE 12, 2017

But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" We're passionate about our product -- and that means our audience can be, too.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0