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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. Marketing Qualified Leads (MQL). Email Marketing Performance. Customer Acquisition Cost (CAC).

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

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Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Content Marketing Strategy Essentials. Creating the Content of Your Audience’s Dreams.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

The latest changes in the LinkedIn algorithm have impacted the “best time” for the posts to be published on the platform, frequency of the posts, as well as the best practices for optimizing the Content Marketing Score (which now needs to assimilate video marketing capabilities).

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28 Companies With Even Catchier Slogans and Taglines

ClearVoice

The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content. It also tells your potential customers why they should choose you. While advertising slogans may have to convey a brand‘s essence, marketers can really aim big with their interpretation of it.

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How Content Strategies optimize the number of followers on LinkedIn

Valasys

Therefore, the content marketers need to have high-quality & well-synchronized content strategies in place to attract, engage & convert an increased number of audiences on the platform. The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO).