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The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

Data that is duplicated, erroneous, and harmful to your success. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration. We’ve gone from worrying about the cost per data point to the ROI on data purchased.

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Why We Recommend “Unique” Lead Management

Capstone Insights

Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. As such, when two or more leads or contacts are pulled back from the CRM for the same person (think same email address) they are merged. Data management.

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Building Your B2B Marketing Database

Biznology

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. Contact(s) information.

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Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. As such, when two or more leads or contacts are pulled back from the CRM for the same person (think same email address) they are merged.

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Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. As such, when two or more leads or contacts are pulled back from the CRM for the same person (think same email address) they are merged.

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Five tools that can help you break free from data paralysis

ClickZ

Bad data is expensive, with one study estimating the cost at roughly $3 trillion per year. It can also lead to spending an inordinate amount of time following up on poor quality leads or missing opportunities due to having incomplete or incorrect contact information. Solution #1: Clean CRM data with Insycle.

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Top Sales Challenges & How AI Can Power Your Sales Enablement Strategy

Hubspot

Gain access to insights from the market and/or internal resources. Challenges in Today’s Sales Ecosystem (and How AI Can Help) Achieving More With Fewer Resources Than Pre-Pandemic With layoffs sweeping across the globe, many sales specialists feel concerned about their jobs and pressured to achieve more with fewer resources.