Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

Privacy Protection 136

Privacy Protection Privacy Click Rate Custom Publishing 136

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.

Privacy Protection 86

Privacy Protection Privacy Open Rate Deliverability 86

Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

Privacy Protection 71

Privacy Protection Privacy Clickthrough Click Rate 71

Litmus

APRIL 19, 2022

That’s why we created the “Email Analytics in 2022: A Survival Guide.” This handy resource will help you understand: Why email analytics like the open rate don’t mean what they once did. For years, core metrics like email open rates were a staple in email marketing programs. Why have email metrics changed?

Open Rate 85

Open Rate Email Marketing Planning Webinar Metrics 85

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? White (Head of Research at Oracle Marketing Consulting) to learn the latest on MPP and where they believe things are headed. How much have open rates increased so far? Have more?

Privacy Protection 71

Privacy Protection Privacy Webinar Metrics Opt-out 71

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. Jeanne Jennings (General Manager, Only Influencers ), Lauren Meyer (CMO, SocketLabs ), Elizabeth Jacobi (Founder, MochaBear Marketing ), and Luke Glasner (Principal, Glasner Consulting ) hosted an interactive quiz with tips on how to elevate your email metrics game.

Open Rate 82

Open Rate Privacy Protection Marketing Management Click Rate 82

Litmus

DECEMBER 7, 2022

I’m curious to see how digital marketers pivot away from subject line testing since open rates are no longer a reliable metric. Will they shift toward measuring other (more meaningful) types of engagement—click-through rate and response rate? White, Head of Research, Oracle Marketing Consulting.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89