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Why Content Marketing Agencies Thrive During Downturns

Marketing Insider Group

As a content marketing agency focused on business outcomes and growth, we’ve been fortunate to see additional revenue from clients and new clients come on board. After all, marketing budgets are often one of the first things to get cut when future cashflow is threatened, right? Quick Takeaways. Source: [link].

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task.

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Why Now Is the Time to Outsource Your Content Marketing Strategy

Marketing Insider Group

While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. Marketers have been at the forefront of digital transformation for several years now. Quick Takeaways.

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What Is B2B Marketing?

Marketing Insider Group

As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies. Although it can be a challenge, B2B marketing an exciting process that delivers real results. What Is B2B Marketing? Software Companies.

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How Startups Should Plan Their First Major Content Marketing Program

Marketing Insider Group

In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. While 84% of businesses claim to have a content marketing strategy in place, only 11% believe they have an excellent one. Source: Semrush. Source: G2.

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Get Your Content Engine Running Before Hiring A Fractional CMO

Marketing Insider Group

Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. Here’s what you need to know about trending fractional CMOs and why a content marketing agency may be a better fit for your business.

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How Much Should a Blog Post Cost?

Marketing Insider Group

With companies shifting their marketing budgets away from physical events and inappropriate ads, the corporate blog and content marketing are becoming central elements of marketing. You know that blogging needs to be the central hub of your content marketing strategy. What About an In-House Content Team?

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