Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task.

Advertising Agencies 279

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 279

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. How To Use Your Unspent Marketing Budget.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Marketing Insider Group

AUGUST 26, 2020

Quick Takeaways: Too many content marketers still don’t measure their content’s ROI. Measuring content ROI is the best way to learn how much value we bring to the table. If you don’t measure your Marketing ROI , you’re not likely to get buy-in for the budget increase you want. Use Case Studies of Similar Companies.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. This helps us give them more bang for their content marketing buck. Repurpose Your Best-Performing Content.

Marketing Budget Creation 261

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 261

Marketing Insider Group

NOVEMBER 4, 2019

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 147

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 147

Marketing Insider Group

OCTOBER 26, 2020

While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. Marketers have been at the forefront of digital transformation for several years now. Quick Takeaways.

Top of Funnel 344

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 344

Marketing Insider Group

MARCH 20, 2023

We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. A recent study shows that 70% of search engine users prefer learning about companies through original content instead of ads. Not exactly. What’s the Difference? Here’s an example.

Paid Search Agency 258

Paid Search Agency Paid Content Search Marketing Lead Scoring 258