The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Single Grain

AUGUST 1, 2019

And when you know what the competition is up to, you’ll have a laser-sharp understanding of what you’re up against – in other words, what your strengths and weaknesses are in comparison to other brands who are selling the same thing you are. How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). WhatRunsWhere.

Paid Content 101

Paid Content Analysis Budget Programs Marketing Websites 101

Single Grain

AUGUST 1, 2019

And when you know what the competition is up to, you’ll have a laser-sharp understanding of what you’re up against – in other words, what your strengths and weaknesses are in comparison to other brands who are selling the same thing you are. How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). WhatRunsWhere.

Paid Content 80

Paid Content Analysis Budget Programs Marketing Websites 80

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. And clearly not all of the IT landscape has commoditized.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Bluetext

JANUARY 25, 2023

One digital marketplace trend many B2B companies are experimenting with is expediting the sales process to enable direct e-commerce features. Now while your customers will not be expecting a one-hour delivery window, they will be accustomed to that ease of browsing, comparison, and checkout process.

B2B 29

B2B Top of Funnel Digital Marketing Funnels Marketing Management 29

Single Grain

JANUARY 3, 2024

Ads and content here are more focused on the value and benefits of what you’re offering, often showcasing more detailed information, comparisons, and testimonials. This keeps GreenStride shoes in the customer’s mind and encourages them to revisit the website. Intent : Here, the audience shows a clear interest in purchasing.

Top of Funnel 52

Top of Funnel PPC Tactics Advertising Funnels 52

Convert

NOVEMBER 2, 2020

Use Leanplum to drive conversions, so that when customers visit your website, read your email, access your mobile app, or view your ad, they convert. An intuitive and clean campaign set up process., You can make more money by personalizing the customer’s experience on your page. Download free comparison. Conductrics.

Conversion Rate 90

Conversion Rate Marketing Automation Services Budget Programs Marketing AI 90

The ROI Guy

JULY 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 1:00 PM Email This BlogThis!

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Convert

MARCH 13, 2024

Now let’s jump straight to the A/B testing tools comparison. It is designed for companies and teams who are ready to scale up their testing program and processes. Or are you in this for the iterative process of unraveling the next best performance of your website, marketing campaigns, SaaS product, or mobile app?

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Single Grain

JULY 19, 2019

The Effects of Natural Language Processing (NLP) on Digital Marketing. Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns. How to Use Personalization to Increase the Impact of Email Marketing. The Complete Guide to Getting Started With Website Personalization. 3) Programmatic Advertising.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

The Effects of Natural Language Processing (NLP) on Digital Marketing. Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns. How to Use Personalization to Increase the Impact of Email Marketing. The Complete Guide to Getting Started With Website Personalization. 2) Programmatic Advertising.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. With ROC the value of using the equation outwieghs these risks.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Single Grain

DECEMBER 6, 2019

The Effects of Natural Language Processing (NLP) on Digital Marketing. Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system – which skyrocketed their revenue to $2.56

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145