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January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s

Conductor

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. Notably, the celebrity website TMZ took a big hit after the update, though retailers seem to have been largely unscathed.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). You need to meet your customers, where they are.

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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

Once you have your keywords and market list, it’s time to prepare the bulk upload for STAT. Market: Specify the market (country and language) in which you would like to track the keyword. Each market, location, and device type will multiply the number of keywords you must track. I used “US-en” for US English.

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Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

It’s always fun at this time of the year to look back at what’s happened in the world of B2B Marketing. This technique was also used to generate the Hot Trends in B2B Marketing for 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008.

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From Unboxings to Listicles: 21 Video Content Types That Convert

Single Grain

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. After reading this post, you’ll be inspired by successful video content marketing examples. Since podcasts are popular among consumers, marketers have taken note.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. Was it the best tool on the market? Other add-ons, etc.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. Was it the best tool on the market? Other add-ons, etc.