ViewPoint

JANUARY 24, 2012

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Logistics companies aren't on Twitter. B2B marketers don't target Monolithic Company X or Big Conglomerate Y. And that person has a name, a face and probably a LinkedIn account. You're a P2P marketer.

P2P 120

P2P B2B Youtube Social Media 120

ClearVoice

JANUARY 14, 2020

When you read through articles and editorial posts about your industry that feature competing businesses, the first thought is almost always, “Why didn’t they include my company?” Writers often deliberately choose a company or personality they want to include in a story. Unfortunately, this is not a solid assumption.

CMS Development 119

CMS Development Content Marketing Media Planning 119

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). One of the most common things we hear from B2B companies is “our audience isn’t on social.” Steal from B2C.

Social Media 96

Social Media Media B2B Tips 96

Sprout Social

JUNE 27, 2023

We work with some really cool brands, but we can only do so much in co-marketing with those companies that ship with us. Some trucking companies recognize drivers in certain ways, but they don’t do deep storytelling. They started on Instagram, Vine and Facebook for companies in the early days.

Marketing AI 91

Marketing AI Creativity Burn Rate B2B Thought Leadership 91

Biznology

FEBRUARY 12, 2013

The short term gain and the thrill of ‘we got one’ is rapidly replaced by a dearth of future prospects.” Are people discussing your company, your product, your services, or you? Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). In a social world, trapped customers scream loudly enough for everyone to hear.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Directive Agency

JUNE 18, 2019

Maybe you’re using kind of robotic language and you’re not thinking about the user experience in terms of the messaging as much. And I found in Canada things kind of lag behind in terms of understanding and people really seeing the opportunity in things or being willing to invest in it. Sharing Content on LinkedIn.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Maybe you’re using kind of robotic language and you’re not thinking about the user experience in terms of the messaging as much. And I found in Canada things kind of lag behind in terms of understanding and people really seeing the opportunity in things or being willing to invest in it. Sharing Content on LinkedIn.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40