Is It Really B2B, Or Something Different All Together?
ViewPoint
JANUARY 24, 2012
Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Logistics companies aren't on Twitter. B2B marketers don't target Monolithic Company X or Big Conglomerate Y. And that person has a name, a face and probably a LinkedIn account. You're a P2P marketer.
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