Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis. Trend Savvy.

Social Media 131

Social Media Work Management Marketing Management Media 131

Single Grain

JULY 6, 2023

Work With Us TABLE OF CONTENTS: ↓ What Is a Promotional Plan? Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? What Are Promotional Strategies?

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. Basically, it’s everyone’s intention to tell their story and to share it.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. It’s not viral unless it is. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A new product launch. A write up on a blog. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). It is all about SERVICE for them.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

SEPTEMBER 21, 2010

FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side. So, naturally, we developed our social media monitoring engine (FohBuzz) just for the restaurant industry vertical.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! 39 social media tools I will use today. Thanks for the Radian6 shout-out!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Online Marketing Institute

OCTOBER 31, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! 39 social media tools I will use today. Thanks for the Radian6 shout-out!

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. That’s why I love social media. Hence, the ROI of social media.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 23, 2010

Take a second to check it out and then leave a comment, okay?

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. Objections to @Foursquare?

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

JULY 9, 2010

While transparency itself gains authenticity, creativity spreads your business viral! Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm. It doesn’t get any more authentic of an experience than that. The basic strategy behind any successful marketing is transparency and creativity.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

MARCH 2, 2010

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ).

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 20, 2010

Yes, there is always a new social media flavor of the week to try and Facebook may be bigger than Twitter but if I had to pick any crowd to get chummy with as a marketer, Twitter would be it. Janet Aronica Community Manager oneforty.com [link] Janet Aronica I like your point, Ike. I would have assumed just the opposite.

Twitter 147

Twitter CRM Business Paid Search Agency 147